Product Localisation Services

Global LTS provides product localisation services for UK businesses expanding into international markets. We adapt your product, software, app, or digital content so it works for each target market, not just linguistically, but culturally and functionally too.

Our translators are native speakers with industry-specific knowledge across technology, manufacturing, healthcare, and retail. Every project follows our ISO 17100:2015 certified process, with a second linguist reviewing all content before delivery.

The Importance of Product Localisation

Product localisation goes further than translation. It adapts every aspect of your product for a specific market, so it reads, behaves, and feels like it was built for that audience.

For software and apps, this means translating interface strings, adapting UI layouts for text expansion in languages like German or Arabic, adjusting date and number formats, and ensuring localised content fits within existing design constraints.

For websites and digital content, localisation covers cultural references, imagery, tone, format conventions, and regulatory requirements specific to each target market.

For marketing materials and packaging, it means adapting copy so it sells in the target language, not just reads correctly in it.

Our Product Localisation Services

At Global LTS, we understand that each market has unique cultural, linguistic, and functional nuances. To help you navigate these complexities and successfully penetrate new markets, we offer a comprehensive suite of product localisation services.

Our services are designed to cater to various aspects of your business, from software and apps to digital content and marketing materials. Here’s a detailed look at the product localisation services we offer:

• Software Localisation: Adapting software applications to meet the linguistic, cultural, and technical requirements of target markets.
• Website Localisation: Modifying websites to ensure they are culturally and linguistically appropriate for different regions.
• App Localisation: Tailoring mobile applications to align with the cultural norms and expectations of various regions, enhancing user experience.
• Digital Content Localisation: Adapting digital content such as e-books, online courses, and multimedia presentations to resonate with the target audience.
• Marketing Materials Localisation: Localising marketing materials like brochures, product descriptions, and ad campaigns to effectively communicate your brand’s message in a way that resonates with the local audience.
• Document Localisation: Translating and adapting documents, forms, and user guides to ensure they are comprehensible and useful to users in different regions.
• E-commerce Platform Localisation: Adapt your online store to meet the cultural, functional, and linguistic requirements of different markets, improving customer engagement and sales.
• Multimedia Localisation: Providing subtitles, voice-overs, and localised graphics for multimedia content to ensure it is accessible and engaging for different language speakers.

At Global LTS, we offer these comprehensive product localisation services tailored to meet your specific needs and help you successfully navigate the global market.

Our Exceptional Team

At Global LTS, our team is our strength. Comprising professional localisers with a wealth of experience, our team is adept at handling diverse localisation projects.

Each member undergoes a rigorous assessment process and continuously trains to stay abreast of the latest industry trends and practices.

We uphold the highest quality standards and adhere to strict confidentiality protocols, ensuring your product localisation needs are met with precision, professionalism, and discretion.

Industries We Serve

At Global LTS, we cater to a wide range of industries, leveraging our team’s industry-specific expertise and nuanced understanding to provide tailored product localisation services.

• Technology
• Healthcare
• Finance
• Education
• Manufacturing
• Retail
• Tourism
• Legal
• Media and Entertainment

Our team at Global LTS possesses industry-specific expertise and a deep understanding of the nuances of each sector, ensuring that our product localisation services are tailored to meet the unique needs of your industry.

Why Global LTS

• UK-based agency with 120+ language pairs
• ISO 17100:2015 certified translation process
• Native-speaking translators with sector-specific knowledge
• MemoQ translation memory applied to every project, ensuring terminology consistency across all content and future updates
• Second linguist review on every deliverable as standard
• Experience across software, SaaS, e-commerce, manufacturing, healthcare, and consumer products

How Our Product Localisation Process Works

1. Brief and scoping We review your product, content types, and target markets. We agree on terminology preferences, tone, format conventions, and any technical constraints (character limits, string formats, file types) before work begins.

2. Glossary and translation memory setup We build a project glossary of approved terminology and set up your translation memory in MemoQ. This ensures every translator uses the same terms consistently across your product and in all future updates.

3. Translation by native-speaking specialists Content is translated by a native speaker with relevant sector knowledge. For software and app localisation, translators work directly with your string files (XLIFF, JSON, PO, or other formats) to ensure translated content fits within your existing technical structure.

4. Cultural and functional review A second linguist checks the translation for accuracy, cultural appropriateness, and consistency with your glossary. For software projects, we flag any strings where translated text may cause layout or UI issues.

5. Delivery in your format We return content in the format your development or content team needs. XLIFF, JSON, PO files for software; Word, Excel, or CMS-ready files for web and marketing content.

Category: Marketing

Description: Product Localisation

Clients: BitBull.com

Source Language: English

Target Languages: Various

Project: Mobile game descriptions

BitBull has been designing and marketing games for mobile phones since the earliest days of smartphones. For this project we provided translations of game descriptions that appear in the Apple App Store and Google Play Store. This required the use of native speakers to make sure the descriptions in the target languages make sense to readers and sell the game in an appealing way.